In an effort to celebrate the good news that still exists amidst all the pessimism out there here is an interesting article that appeared in Newsweek on February 16, 2009.

Today will be the first in a series of posts on ways to ensure you get an effective and efficient return on investment with your marketing efforts. This week,

PART I: Importance of strategy in setting a budget.

The 2010 Winter Olympics are leaving legacies in this city far more than just the infrastructure and development. Vancouver is receiving a multimillion dollar ad campaign and is now a memory point for billions of people worldwide.